Downloadable

Get Paid What You're Worth E Book

EEben O. Lajorin

$4.90

STOP Leaving Money on the Table.

Here is How to Finally Get Paid What You're Worth.

Eben O. Lajorin, CEO

Certified Executive Coach, Author

The Paid & Aligned Blueprint for Consultants, Coaches, Creators, Freelancers & Service Professionals Who Are Ready to Stop Undercharging and Start Getting Paid for the Value They Create

You work hard. You deliver results. You care about your clients.

So why does your income still not reflect your value?

You may be excellent at what you do.

You may have years of experience.

You may consistently go above and beyond for clients.

You may even have testimonials, expertise, qualifications and impressive results.

But if you are still:

Charging based on your time instead of the value you create
Feeling guilty whenever you increase your prices
Struggling to explain why your offer is worth the price
Attracting clients who negotiate every fee
Saying “yes” to work that drains you
Creating customized offers for everyone
Posting content without consistently generating leads
Depending almost entirely on referrals
Wondering why less-experienced competitors charge more than you
Working more but not necessarily earning more

The problem may not be your ability.

It may be your positioning, pricing, offer, messaging and business model.

And that is exactly what Get Paid What You’re Worth is designed to help you change.

YOU DON'T NEED TO WORK HARDER.

YOU NEED TO GET BETTER ALIGNED WITH THE VALUE YOU CREATE.

There is a painful gap between being valuable and being paid accordingly.

Many talented professionals spend years trying to close that gap by working harder.

More clients.

More services.

More hours.

THIS BOOK IS FOR YOU IF...

You are a:

Coach who knows you can create transformation but struggles to confidently charge premium fees.

Consultant whose expertise is valuable but whose proposals often turn into price negotiations.

Freelancer who is tired of competing with cheaper providers.

Creator who has an audience but hasn't figured out how to turn attention into consistent revenue.

Trainer or professional service provider who wants to move beyond one-off engagements.

Entrepreneur who wants to build offers, funnels and recurring revenue instead of constantly starting from zero.

Experienced professional who knows you have outgrown the prices you currently charge.

Or perhaps you're simply thinking:

“I know I'm worth more. I just don't know how to confidently charge more and get people to say yes.”

If that sounds like you, this book was written for you.

THE REAL PROBLEM ISN'T ALWAYS PRICING

Before you raise your price, you need to understand why your current price exists in the first place.

Sometimes the problem isn't that your price is too low.

Sometimes your offer is unclear.

Sometimes your audience is wrong.

Sometimes your positioning is weak.

Sometimes your messaging doesn't communicate the transformation.

Sometimes your sales process creates unnecessary resistance.

And sometimes...

your mindset is quietly negotiating against you before your prospect ever sees your price.

That's why this book doesn't simply tell you:

“Charge more.”

It shows you how to build the foundation that makes charging more logical, credible and sustainable.

INSIDE GET PAID WHAT YOU’RE WORTH, YOU'LL DISCOVER HOW TO:

1. Break the Underpricing Cycle

Understand why talented professionals continually undercharge, overdeliver and remain financially frustrated.

You'll identify the hidden “effort trap” and discover what it means to become paid and aligned.

2. Choose the Right Audience

Stop trying to serve everyone.

Learn how to identify the people who value what you do, understand the transformation you provide and are more likely to invest.

3. Create an Offer People Understand

Confused prospects rarely buy.

You'll learn how to turn your expertise into a clear, compelling offer that communicates:

Who it's for → What problem it solves → What transformation it creates → Why it matters.

4. Price for Value — Not Time

Your clients are not simply buying your hours.

They are buying expertise, speed, certainty, outcomes, convenience, transformation and the cost of avoiding expensive mistakes.

Learn how to think and price accordingly.

5. Rewire Your Money Mindset

Discover the beliefs that can cause even highly accomplished professionals to apologize for their prices, discount unnecessarily and feel guilty about making money.

Replace pricing guilt with purposeful pricing.

6. Create Magnetic Messaging

Learn how to communicate your value in a way that makes the right people stop, pay attention and want to know more.

Because:

Confused messaging creates confused buyers.

7. Build an Aligned Offer

Turn your expertise into an offer that feels coherent, valuable and commercially viable.

You'll also learn how to package your expertise into a signature framework rather than selling disconnected services.

8. Write Value-Based Proposals

Stop sending proposals that read like shopping lists of activities.

Learn how to frame proposals around the client's:

Desired future state → Business impact → Solution → Investment → ROI → Next step.

9. Build a Simple Sales Funnel

You don't need a complicated marketing machine.

You'll learn how to create a simple journey from:

Attention → Trust → Conversation → Offer → Client.

10. Generate Leads Without Feeling “Salesy”

If you hate aggressive selling, you're going to love this chapter.

Discover how LinkedIn, Instagram, Facebook Groups, content and lead magnets can become a value-first lead generation ecosystem.

Because:

You don't hate selling. You hate sleaze.

11. Raise Your Prices Without Destroying Trust

Learn when and how to raise your rates, communicate increases professionally and handle common objections without immediately reaching for a discount.

You'll also get practical scripts you can adapt for emails, DMs and client conversations.

12. Package Your Expertise for Profit

A service isn't automatically an offer.

Learn how to create transformational packages, add strategic value, introduce pricing tiers, name your offers and increase perceived value without simply doing more work.

13. Build Recurring Revenue

Stop starting from zero every month.

Explore:

Retainers
Memberships
Productized services
Recurring packages
Systematized offers

And learn how to turn one-time expertise into recurring revenue.

14. Position Yourself as a Premium Brand

Premium positioning isn't about pretending to be bigger than you are.

It's about becoming easier to trust, easier to remember and easier to justify paying more for.

You'll explore authority signals, thought leadership, personal branding, visibility and premium client experience.

15. Build Your Paid & Aligned Business Roadmap

Bring everything together with a practical 90-Day Paid & Aligned Plan.

You'll move through:

Days 1–30: Clarify + Commit

Days 31–60: Market + Magnetize

Days 61–90: Sell + Scale

So this isn't simply a book you read.

It's a business transformation you implement.

THIS IS NOT ANOTHER “CHARGE MORE” BOOK

There are plenty of books that tell you to raise your prices.

That's not enough.

Because if you simply double your price while keeping:

The same unclear offer
The same weak positioning
The same generic messaging
The same audience
The same sales process
The same mindset
The same business model

you may simply create more resistance at a higher price.

Get Paid What You're Worth takes a different approach.

It helps you build the entire ecosystem around your value.

VALUE

What transformation do you actually create?

AUDIENCE

Who values that transformation most?

POSITIONING

Why should they choose you?

OFFER

What exactly are they buying?

PRICING

How should the investment reflect the value?

MESSAGING

Can people immediately understand why it matters?

MARKETING

How do the right people discover you?

SALES

How do they move from interest to decision?

REVENUE MODEL

How do you stop depending entirely on one-off transactions?

That is how you move from underpaid to aligned.

WHAT MAKES THIS BOOK DIFFERENT?

IT IS PART BOOK. PART BUSINESS PLAYBOOK. PART WORKBOOK.

This book doesn't stop at concepts.

Throughout the chapters you'll find:

Self-assessments

to help you identify where you're currently stuck.

Frameworks

to simplify difficult business and pricing decisions.

Case studies

to make the principles practical and relatable.

Worksheets

to help you apply what you're learning.

Templates

to help you turn ideas into action.

Scripts

to help you communicate pricing changes and sales messages with greater confidence.

Checklists

to help you stay focused.

Action plans

to help you move from information to implementation.

Because knowledge that never becomes action doesn't change your business.

IMAGINE WHAT CHANGES WHEN YOU STOP UNDERPRICING

Imagine opening your inbox and seeing a prospect who says:

“Your investment is higher than what I'm used to, but I can see the value. How do we get started?”

Imagine no longer spending hours explaining why your service costs what it does.

Imagine having an offer that is so clearly defined that prospects understand what they are buying before they ever speak to you.

Imagine being known for a specific problem you solve.

Imagine having a content system that consistently attracts people who need your expertise.

Imagine having a proposal that communicates outcomes rather than simply listing activities.

Imagine having multiple ways to generate revenue instead of relying on one-off projects.

Imagine raising your prices without feeling like you're betraying your clients.

Imagine having more money without having to become someone you're not.

That's the goal.

Not simply more money.

But:

More value.

More confidence.

More clarity.

More freedom.

More sustainability.

More alignment.

YOUR CLIENT IS NOT BUYING YOUR TIME

This is one of the most important shifts in the book.

If you sell:

“Three hours of consulting,”

your prospect compares you with another three-hour consultant.

If you sell:

“A transformation that helps you solve a costly business problem,”

the conversation changes.

Your expertise may have taken 20 years to develop.

Your client may experience the result in three hours.

They are not buying the three hours.

They're buying the years of experience behind those three hours.

They're buying the mistakes you've already made.

They're buying the frameworks you've developed.

They're buying the speed you bring.

They're buying certainty.

They're buying the outcome.

Stop pricing the visible hour while ignoring the invisible value behind it.

FROM “WHAT DO YOU CHARGE?”

TO “HOW DO WE GET STARTED?”

That's the transformation we're after.

Not because everyone should charge premium prices.

But because the right clients should understand why your price makes sense.

When your offer is clear...

When your audience is aligned...

When your positioning is credible...

When your message is compelling...

When your proposal communicates value...

When your sales process creates trust...

price becomes part of the conversation—not the entire conversation.

THE BOOK ALSO GIVES YOU THE TOOLS TO BUILD BEYOND ONE-OFF SALES

What happens after you finally start charging what you're worth?

You need a business model that can support your growth.

That's why you'll also learn how to explore:

RETAINERS

Create ongoing relationships instead of repeatedly selling from scratch.

MEMBERSHIPS

Turn knowledge and community into scalable recurring revenue.

PRODUCTIZED SERVICES

Standardize valuable outcomes so you can deliver more efficiently.

TIERED OFFERS

Give clients different levels of investment without creating chaos.

SIGNATURE FRAMEWORKS

Turn your unique way of solving problems into intellectual property that strengthens your brand.

SIMPLE SALES FUNNELS

Create a predictable journey from attention to conversion.

This is how you move from:

Surviving → Stabilizing → Scaling.

AND THEN COMES THE BIGGER QUESTION...

WHAT IS THE POINT OF MAKING MORE MONEY IF YOU HAVE NO LIFE LEFT TO ENJOY IT?

Get Paid What You're Worth goes beyond pricing.

The final chapters challenge you to think about what being well-paid is actually supposed to make possible.

Because success isn't simply:

More revenue.

It is also:

Better boundaries.

Greater freedom.

More meaningful work.

Financial dignity.

Time with the people who matter.

The ability to say no.

The ability to choose your clients.

The ability to build a business around your life—not a life around your business.

That is the deeper meaning of:

PAID & ALIGNED.

THE 90-DAY PAID & ALIGNED ROADMAP

You won't be left wondering what to do next.

The book gives you a practical 90-day roadmap.

DAYS 1–30

CLARIFY + COMMIT

Clarify your audience.

Clarify your positioning.

Clarify your offer.

Review your pricing.

Identify your money blocks.

Commit to the changes required.

DAYS 31–60

MARKET + MAGNETIZE

Strengthen your messaging.

Build your content engine.

Create your lead magnet.

Improve your visibility.

Start meaningful conversations.

Build trust with the right audience.

DAYS 61–90

SELL + SCALE

Launch or refine your offer.

Improve your sales process.

Use value-based proposals.

Raise or realign your pricing.

Build recurring revenue opportunities.

Track your Paid & Aligned metrics.

90 days from now, your business can look very different from today—if you actually implement what you learn.

THIS BOOK WILL HELP YOU ANSWER QUESTIONS LIKE:

“Why am I working so hard but still struggling financially?”

“How do I know what to charge?”

“How do I raise my prices?”

“How do I stop attracting bargain hunters?”

“How do I choose a profitable niche?”

“How do I explain my value?”

“How do I package my expertise?”

“How do I create a premium offer?”

“How do I generate leads without becoming pushy?”

“How do I turn followers into clients?”

“How do I create recurring revenue?”

“How do I position myself as a premium expert?”

“How do I build a business that doesn't depend entirely on me?”

“How do I make more money without sacrificing my values or my life?”

YOU DON'T NEED ANOTHER YEAR OF UNDERCHARGING

Think about what underpricing has already cost you.

Not just money.

It may have cost you:

Time
Energy
Confidence
Opportunities
Better clients
Business growth
Personal freedom
Investment in your own development
The ability to say no
The ability to build the business you actually want

And the most dangerous part?

Underpricing can become normal.

You get used to the low price.

You get used to overdelivering.

You get used to negotiating.

You get used to being busy.

You get used to saying:

“Maybe next year I'll increase my rates.”

But next year becomes another year.

And another.

It is time to break the cycle.

YOUR EXPERTISE DESERVES A BUSINESS MODEL THAT RESPECTS IT

You have invested years developing your knowledge.

You've solved problems.

You've gained experience.

You've helped people.

You've made mistakes and learned from them.

You've developed capabilities that other people need.

Your business should reflect that value.

Not through arrogance.

Not through manipulation.

Not through artificial scarcity.

Not through pretending to be something you're not.

But through:

Clarity.

Confidence.

Value.

Integrity.

Positioning.

Strategy.

Alignment.

WHAT YOU'LL WALK AWAY WITH

By the end of Get Paid What You're Worth, you'll have the foundations to:

✓ Identify where you are undercharging and why.

✓ Define a more aligned audience.

✓ Clarify your positioning.

✓ Create a compelling core offer.

✓ Price around value and transformation.

✓ Challenge limiting money beliefs.

✓ Craft magnetic messaging.

✓ Build a signature offer framework.

✓ Create value-based proposals.

✓ Design a simple sales funnel.

✓ Generate leads organically.

✓ Create a practical content engine.

✓ Raise your prices professionally.

✓ Package your services for greater perceived value.

✓ Introduce tiered offers.

✓ Develop recurring revenue models.

✓ Strengthen your premium brand positioning.

✓ Build authority through content and thought leadership.

✓ Create a 90-day Paid & Aligned business roadmap.

✓ Build a business model that supports the life you want.

BONUS RESOURCES

When you get Get Paid What You're Worth, you don't just get the book.

You also get practical resources designed to help you implement the ideas.

BONUS #1

VALUE-BASED PRICING STRATEGY

A practical framework for moving away from time-based pricing and toward value-based pricing.

BONUS #2

OFFER CLARITY WORKSHEET

Get clear about what you sell, who you serve, the problem you solve and the transformation you provide.

BONUS #3

PRICING CONFIDENCE GUIDE

Build the confidence to communicate your price without apology, defensiveness or unnecessary discounting.

BONUS #4

SERVICE BUSINESS PRICING CALCULATOR

A practical starting point for thinking through your pricing and revenue targets.

BONUS #5

PAID & ALIGNED MANIFESTO

A powerful reminder of the principles behind building a business that pays you well while remaining aligned with your values and life.

BONUS #6

BOOKLIST & TOOLS FOR MINDSET AND PRICING STRATEGY

A curated resource list to continue your development beyond the book.

DON'T JUST READ IT.

USE IT TO REBUILD YOUR BUSINESS.

You can finish this book and put it back on your shelf.

Or you can use it as a working blueprint.

Take the assessments.

Complete the worksheets.

Rewrite your offer.

Review your pricing.

Clarify your audience.

Change your messaging.

Create your lead magnet.

Build your funnel.

Raise your rates.

Package your expertise.

Create a recurring revenue model.

Build your authority.

Track your numbers.

Implement.

Because the goal isn't to become someone who knows more about pricing.

The goal is to become someone who operates differently.

THIS IS YOUR INVITATION TO BECOME THE “PAID YOU”

There is a version of your business where:

You know who you serve.

You know what you solve.

You know what your offer is worth.

You know how to communicate it.

You know how to sell it.

You know how to attract the right people.

You know how to raise your prices.

You know how to create recurring revenue.

And you know how to protect your time, energy and freedom.

That version of you doesn't need to work endlessly to prove their worth.

They understand:

Being paid well isn't a betrayal of your values.

Profit isn't proof that you care less.

Premium pricing isn't greed.

Boundaries aren't selfish.

And success isn't measured only by how busy you are.

PAID YOU IS THE BEST YOU

You don't have to choose between:

Impact and income.

Purpose and profit.

Expertise and freedom.

Success and sanity.

You can build a business where they work together.

A business that values your clients.

A business that values your contribution.

A business that values your time.

And a business that values you.

READY TO GET PAID WHAT YOU'RE WORTH?

You already have the expertise.

You already have the experience.

You already have something valuable to offer.

Now it's time to build the business model, positioning, offer, pricing and sales system that allows the market to recognize—and reward—that value.

GET PAID WHAT YOU'RE WORTH

Stop undercharging.

Start positioning.

Create offers people value.

Price with confidence.

Build recurring revenue.

Become paid and aligned.

Your next level isn't necessarily about doing more.

It may be about finally getting paid properly for what you already know and do.